Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and, reputable, prominent B2B websites.
Online shopping spending by New Zealanders is popular and annually increasing.  In 2018, Nielsen Research records two-thirds of the population shopped online in 2017 - up from 37% in 2006 and expected to hit 83% by 2026.  Travel is the lead eCommerce purchase.  Other popular online purchases include women’s and men’s clothing, entertainment, fast food, books/eBooks and music downloads.  Many of these products are purchased through the Amazon and Alibaba platforms. 

Australia, China, U.K. and the United States are the leading sources for products bought online by New Zealand customers.  New Zealand Post’s YouShop service offers deliver addresses in China, U.K. and the United States to facilitate online trade between vendors and New Zealand customers.

Currently online purchases from local retailers includes a 15% Goods and Services Tax (GST).  From October 1 2019, international online purchases will also attract a 15% GST collected by the foreign supplier. 

B2B eCommerce has not grown in New Zealand as rapidly as B2C.  Online appointment scheduling is offered by many small companies e.g. hairdressers and is increasing as users gain confidence managing the programs.   
 

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.