New Zealand - Direct MarketingNew Zealand - Direct Marketing
Direct marketing is a popular sales channel in New Zealand.
The deregulation and privatization of New Zealand’s postal system (NZ Post) has opened competition for special mailing services. NZ Post offers standard services from bulk mailing rates, data processing, and bonded goods storage to remittance processing. Private companies also offer all these services except for mail processing.
Telemarketing is used for direct sales, lead generation, inquiry qualification, customer service operations, research, validation of previous orders, promulgating advertising messages, public image building, credit handling, and 0800 number (akin to 800 numbers in the U.S.) marketing.
Likewise, direct marketing through mass e-mail is growing at a rate similar to that in the United States but with the same legal concerns regarding “spam.” We advise American companies to consider the advantages and limitations of direct marketing carefully. A direct mail campaign should be, at best, a component of a larger marketing plan and should involve a local presence to provide effective follow-up.
Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
The deregulation and privatization of New Zealand’s postal system (NZ Post) has opened competition for special mailing services. NZ Post offers standard services from bulk mailing rates, data processing, and bonded goods storage to remittance processing. Private companies also offer all these services except for mail processing.
Telemarketing is used for direct sales, lead generation, inquiry qualification, customer service operations, research, validation of previous orders, promulgating advertising messages, public image building, credit handling, and 0800 number (akin to 800 numbers in the U.S.) marketing.
Likewise, direct marketing through mass e-mail is growing at a rate similar to that in the United States but with the same legal concerns regarding “spam.” We advise American companies to consider the advantages and limitations of direct marketing carefully. A direct mail campaign should be, at best, a component of a larger marketing plan and should involve a local presence to provide effective follow-up.
Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.