Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Successful market entry is a combination of knowing the New Zealand market;  selecting the right business partner and providing ongoing support to the local partner.  New Zealand businesses value a strong working relationship with their U.S. partners.  Rapport, trust and clear communication is important to bridge the geographical distance.  Representatives of U.S. companies should visit New Zealand to meet prospective partners as this is common practice of competitors, many of which are just across the Tasman Sea in Australia.  Although New Zealanders are very open and enjoy an excellent business reputation for honesty, performing due diligence is important and numerous resources are available for assistance.
 

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.