This is a best prospect industry sector for New Zealand. Includes a market overview and trade data.

Overview

The Medical Equipment sector continues to offer high quality business and consulting opportunities for American suppliers. With ongoing changes in the structure of procurement channels and various competing opinions as to how this should be ideally managed, American suppliers of all sizes find a receptive market that seeks value-based outcomes and a distributor market that is sufficiently well-informed to market American products and services.

 

2016

2017

2018

2019 (Estimated)

Total Local Production
(Estimated)

1000

1000

100

100

Total Exports

801.4

875.2

91.2

90

Total Imports

951.5

1,014.2

1,087.4

1100

Imports from the US

286.7

298.9

321

350

Total Market Size

1,114.1

1,139

1,096.2

1,110

Exchange Rates

1.44

1.41

1.45

1.44

Unit: USD Millions
Source: Trade Policy Information System (TPIS), Common Data Platform

Leading Sub-Sectors

The Pharmaceutical Management Agency of New Zealand (PHARMAC) and Southern Cross Healthcare (the largest private insurer in New Zealand) prioritize the following sectors:

  • Oncology

  • Obesogenic and diabetic care, including remote management and telehealth solutions

  • Cardiovascular

  • Mental health

  • Renal

Opportunities

The New Zealand healthcare sector is very receptive to American technology and is constantly seeking new solutions that can add value to a healthcare system that is under relentless pressure to minimize costs while delivering rising standards of excellence.

Telehealth and innovative technologies are a key focus for the New Zealand Government as it seeks to leverage advances in communications and data management, as well as the rise of wearables and remote diagnostics. Several research and development units have been established that share ideas and opportunities and look to learn from partnership arrangements with American organizations and institutions.

Web Resources

Pharmac:
Southern Cross Healthcare: 
Medical Technology Association of New Zealand: 
New Zealand Ministry of Health: 
Institution for Innovation & Improvement: 
Stats New Zealand:

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.