Privacy Shield Overview
Privacy Shield Program Overview
The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce, and the European Commission and Swiss Administration, respectively, to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. On July 12, 2016, the European Commission deemed the EU-U.S. Privacy Shield Framework adequate to enable data transfers under EU law (see the adequacy determination). On January 12, 2017, the Swiss Government announced the approval of the Swiss-U.S. Privacy Shield Framework as a valid legal mechanism to comply with Swiss requirements when transferring personal data from Switzerland to the United States. See the statements from the Swiss Federal Council and Swiss Federal Data Protection and Information Commissioner.
The Privacy Shield program, which is administered by the International Trade Administration (ITA) within the U.S. Department of Commerce, enables U.S.-based organizations to join one or both of the Privacy Shield Frameworks in order to benefit from the adequacy determinations. To join either Privacy Shield Framework, a U.S.-based organization will be required to self-certify to the Department of Commerce (via this website) and publicly commit to comply with the Framework’s requirements. While joining the Privacy Shield is voluntary, once an eligible organization makes the public commitment to comply with the Framework’s requirements, the commitment will become enforceable under U.S. law. All organizations interested in self-certifying to the EU-U.S. Privacy Shield Framework or Swiss-U.S. Privacy Shield Framework should review the requirements in their entirety. To assist in that effort, Commerce’s Privacy Shield Team has compiled resources and addressed frequently asked questions below.
Swiss-U.S. Privacy Shield FAQs
Key New Requirements for Participating Organizations
How to Join the Privacy Shield
A Step-by-Step Guide to Self-Certification on the Privacy Shield Website
How to Re-certify to Privacy Shield
General Frequently Asked Questions
Q. Will the Privacy Shield continue to serve as a data transfer mechanism under the EU General Data Protection Regulation (GDPR)?
- Yes. Article 45 of the GDPR provides for the continuity of adequacy determinations made under the EU’s 1995 Data Protection Directive, one of which was the adequacy decision on the EU-U.S. Privacy Shield.
- The Privacy Shield was also designed with an eye to the GDPR, addressing both substantive and procedural elements.
- For instance, the Privacy Shield includes an annual review, which was designed to address the GDPR’s requirement for a mechanism for a periodic review, at least once every four years, of relevant developments.
- It is important to note that Privacy Shield is not a GDPR compliance mechanism, but rather is a mechanism that enables participating companies to meet the EU requirements for transferring personal data to third countries, discussed in Chapter V of the GDPR.
Q. Why should an organization that previously participated in the Safe Harbor program self-certify to the Privacy Shield and how should references to Safe Harbor be adjusted when self-certifying?
- The Privacy Shield provides a number of important benefits to U.S.-based organizations, as well as their partners in Europe. These include:
- The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were deemed adequate by the European Commission and Swiss Government respectively, meaning they are recognized mechanisms to comply with EU and Swiss data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce.
- Participating organizations are deemed to provide “adequate” privacy protection, a requirement for the transfer of personal data outside of the European Union under the EU Data Protection Directive and outside of Switzerland under the Swiss Federal Act on Data Protection.
- Compliance requirements of the Privacy Shield Framework are clearly laid out and can be implemented by small and medium-sized enterprises.
- The U.S.-EU and U.S.-Swiss Safe Harbor Frameworks are no longer legally recognized as adequate under EU and Swiss law for transferring personal data from the European Union and Switzerland to the United States.
Q. What information will an organization be required to provide to the Department of Commerce in the online self-certification process?
- The information that an organization must provide during the self-certification process is outlined here.
- Organizations interested in self-certifying are encouraged to review and compile this information prior to initiating the online certification process.
- Each organization will be asked during the self-certification process to identify all U.S. entities or U.S. subsidiaries of the organization also adhering to the Privacy Shield Principles and covered under the organization’s self-certification.
- The organization can either 1) list the entities and subsidiaries by name or, 2) if an individual could readily understand the subsidiaries’ connection to the organization due to the use of a shared brand name as part of the entities’ names, the organization may indicate “all U.S. subsidiaries using brand name [X],” excluding particular entities if applicable.
- Per the Notice Principle, organizations must also inform individuals about the U.S. entities or U.S. subsidiaries also adhering to the Principles.
Q. Can organizations adjust their recertification date?
- In order to allow organizations to set their own annual schedules, organizations that participate in one or both Frameworks may adjust their annual recertification date by re-certifying early to one or both Frameworks.
- For example, organizations that already have joined the EU Framework and wish to join the Swiss Framework as well will have three options for timing the synchronized recertification. Such organizations may (a) self-certify to the Swiss Framework before the EU renewal comes due and re-certify early to the EU Framework at the same time; (b) wait until their certification to the EU Framework is up for renewal and self-certify to the Swiss Framework at the same time as they renew their certification to the EU Framework; or (c) self-certify to the Swiss Framework separately (without waiting for their recertification to the EU Framework to come due), and then re-certify to both Frameworks when their recertification to the EU Framework comes due.
Q. How much will it cost to self-certify to the Privacy Shield?
- ITA has implemented a cost recovery program fee to support the operation of the Privacy Shield, which requires that U.S. organizations pay an annual fee to ITA in order to participate in the Privacy Shield.
- The cost recovery program supports the administration and supervision of the Privacy Shield program and supports the provision of Privacy Shield-related services, including education and outreach.
- The fee is tiered based on the organization’s annual revenue.
Annual Fee Schedule for the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks*:
|Organization’s Annual Revenue:||
Single Framework/Both Frameworks:
|$0 to $5 million||
|Over $5 million to $25 million||
|Over $25 million to $500 million||
|Over $500 million to $5 billion||
|Over $5 billion||
Annual Fee when Retain Data after Withdrawal (annual reaffirmation required): $200
Organizations have additional direct costs associated with participating in the Privacy Shield. For example, Privacy Shield organizations must provide a readily available independent recourse mechanism to hear individual complaints at no cost to the individual. Providers of such services set their own fees. Furthermore, the Privacy Shield provides the option for an EU individual to invoke binding arbitration to determine whether a Privacy Shield organization has violated its obligations under the Principles as to that individual and whether any such violation remains fully or partially unremedied. The Department of Commerce facilitated the establishment of a fund into which Privacy Shield organizations are required to make contributions to cover the arbitral costs as described in Annex I to the Principles. The International Centre for Dispute Resolution-American Arbitration Association (ICDR-AAA) was selected to administer these arbitrations and manage this fund. Information on required contributions is available at http://go.adr.org/privacyshieldfund.html.
* The Federal Register Notice specifying the fee structure is the governing document.