Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

American products generally enjoy a good reputation for technological sophistication and high quality in Laos.  The consumer products of Laos’ regional neighbors are far better known, however, and the Lao market can be difficult for American products due to their relatively high prices.  To compete successfully, some U.S. firms have combined routine advertising with workshops, training programs, trade shows, and product launching events for wholesalers and distributors, as well as customers.  U.S. products that enter the Thai market are often found in the Lao market as well.  Though new product labeling requirements are under consideration, Thai products with Thai language packaging are ubiquitous in Laos and most educated Lao can read Thai, so Thai language packaging often suffices. American products that include Lao-language packaging and/or promotional materials are likely to be positively received.

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Laos Trade Development and Promotion