Laos - Trade Promotion and AdvertisingLaos - Trade Promotion
Advertising and trade promotion are important marketing tools for American products. Radio, print, SMS, social media, and internet advertising are widely used in Laos. Since nearly all Lao who own televisions watch Thai advertisements, a good reputation and strong advertising campaign in Thailand will likely have a positive effect on Lao consumers as well.
To reach the large youth population in urban centers, advertisers increasingly use social media and popular websites. Many large companies advertise in local newspapers and magazines, though distribution is dwarfed by the readership of popular internet sites.
Laos Trade Development and Promotion