Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.

Advertising and trade promotion are important marketing tools for American products.  Radio, print, SMS, social media, and internet advertising are widely used in Laos.  Since nearly all Lao who own televisions watch Thai advertisements, a good reputation and strong advertising campaign in Thailand will likely have a positive effect on Lao consumers as well.

To reach the large youth population in urban centers, advertisers increasingly use social media and popular websites.  Many large companies advertise in local newspapers and magazines, though distribution is dwarfed by the readership of popular internet sites.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Laos Trade Development and Promotion