Bulgaria - Direct MarketingBulgaria-Direct-Marketing
Direct marketing through catalogs, telemarketing and the Internet from the U.S. to Bulgaria is relatively underdeveloped, and difficult due to Bulgaria’s low purchasing power, the high cost of shipping, and the lack of security for packages. Bulgarians use debit and credit cards, but cash is still more prevalent than in other EU countries.
For EU regulations and legislation on direct marketing, please see:
http://export.gov/europeanunion/eustandardsandcertification/2010countrycommercialguide/index.asp
- Some Central European companies offer direct marketing of U.S. products in Bulgaria, and use television home shopping "infomercials" to sell kitchen tools and fitness equipment not available in local shops
- Home demonstrations are not popular and have generated little success; however, Avon and Oriflame (Swedish) have reported success with the direct sale of cosmetics.
For EU regulations and legislation on direct marketing, please see:
http://export.gov/europeanunion/eustandardsandcertification/2010countrycommercialguide/index.asp