Mali - Trade Promotion and AdvertisingMali - Trade Promotion
Advertising is increasingly used in Mali. Several daily newspapers (including l'Essor, les Echos, Nouvel Horizon, Soir de Bamako, Le Republicain, L’Independant and Info-Matin) and weekly newspapers (Observateur, Reflet, and Aurore) run advertisements. Radio and television advertisements in French and local languages are often more effective because Mali’s literacy rate is only 33% and even the largest newspapers have relatively small distributions, limited to Bamako and the regional capitals of Kayes, Sikasso, Segou, Koulikoro, and Mopti. The Malian Chamber of Commerce and Industry (CCIM) holds a yearly tradeshow (Foire Exposition Internationale de Bamako, or FEBAK) providing opportunities to local and international businesses for B2B and B2C meetings. The Government of Mali through the ministries of investment and industries organizes trade events with support from international donors, providing more exposure opportunities to businesses.