Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.

Advertising is increasingly used in Mali.  Several daily newspapers (including l'Essor, les Echos, Nouvel Horizon, Soir de Bamako, Le Republicain, L’Independant and Info-Matin) and weekly newspapers (Observateur, Reflet, and Aurore) run advertisements. Radio and television advertisements in French and local languages are often more effective because Mali’s literacy rate is only 33% and even the largest newspapers have relatively small distributions, limited to Bamako and the regional capitals of Kayes, Sikasso, Segou, Koulikoro, and Mopti. The Malian Chamber of Commerce and Industry (CCIM) holds a yearly tradeshow (Foire Exposition Internationale de Bamako, or FEBAK) providing opportunities to local and international businesses for B2B and B2C meetings. The Government of Mali through the ministries of investment and industries organizes trade events with support from international donors, providing more exposure opportunities to businesses.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.