Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
  • The Malawian public and business community are familiar with U.S. products.
  • Competitive pricing and reliable supply are critical to enter and stay in the market.
  • Most manufacturers distribute their products through wholesalers or agents.
  • A U.S. company may market directly through an established importer or agent or by opening an office in Malawi.
  • Investors find having a local agent facilitates understanding of local law and procedures which often must be done in person and in hard copy.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.