Malawi - Market Entry StrategyMalawi - Market Entry Strategy
- The Malawian public and business community are familiar with U.S. products.
- Competitive pricing and reliable supply are critical to enter and stay in the market.
- Most manufacturers distribute their products through wholesalers or agents.
- A U.S. company may market directly through an established importer or agent or by opening an office in Malawi.
- Investors find having a local agent facilitates understanding of local law and procedures which often must be done in person and in hard copy.