Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

Having a sales force that speaks Czech is essential to success in the market, and product literature should ideally be in Czech as well. Depending on the market, a dual Czech/English brochure can help to effectively reach both Czech firms as well as the many international firms located in Prague with non-Czech speaking decision makers. Metric measurements should be used in the materials. In addition, product labels on consumer items must be in Czech. A local partner/distributor can assist with this process.

Companies doing business in the Czech Republic should have a website in Czech and English. Depending on the consumer, use of a third language (German or Russian) can help reach a broader market. Having a website gives legitimacy to a company’s presence in the market and plays an increasingly important role here in attracting potential customers.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.