This is a best prospect industry sector for this country. Includes a market overview and trade data.
 

Overview

Unit: USD thousands

 

2015

2016

2017

2018 (Estimated)

Total Local Production

412,000

434,000

462,810

470,000

Total Exports

243,758

274,357

339,660

345,000

Total Imports

169,427

170,392

207,850

210,000

Imports from the US
 

5,433

6,156

6,344

6,500

Total Market Size

337,669

330,035

331,000

335,000

Exchange Rates

24.203

25.045

20.884

20.158

Sources:  Unofficial estimates (products including only HS230910, pet food); Czech Statistical Office. Exchange rates: U.S. Treasury Department.

The Czech market for pet products has seen continuous growth over the past five years. The country remains a substantial pet market for its size. In general, the sector is expected to grow by three to four percent a year in the future with a wider assortment of available products as one of the market drivers. Statistically, nearly every family owns a pet (including cats, dogs, fish, hamsters, etc.) – a guarantee for driving pet care sales, together with the revival of the economy and increasing salaries. Additionally, the status of pets (mainly cats and dogs) in the family is increasing. The ‘humanization’ of pets leads to higher spending on premium food, health supplements, entertainment and wellness. The number of animals per capita in the Czech Republic is one of the highest in Europe. U.S. products’ excellent reputation for quality and innovation provides an excellent foundation for trend setting American pet food and accessories firms to sell into this market. Major sales growth is expected in products for dogs and cats. Spending on cats is growing faster than spending on dogs. Cat owners and singles tend to spend more on their pets.
 

Leading Sub-Sectors

  • High quality pet foods (with an emphasis on food ingredients such as holistic and natural products)

  • Dental hygiene

  • Pet traveling products

  • Pet accessories

  • Pet vitamins and supplements

  • Tech toys, smart feeders


Opportunities

The U.S. Commercial Service has been working with the FOR PETS trade fair organizer to introduce new U.S. brands to the market through catalogs and individual company presentations. The next event will be held at the April 2019 FOR PETS fair.
Event:             FOR PETS (a part of FOR FAMILY fairs)
Dates:              April 2019
Venue:             Letnany Fairground, Prague
Organizer:       ABF a.s.
 

Web Resources

Association of Unions of Horse Breeders  
Chamber of Vets in the Czech Republic  
General Directorate of Customs  
Institute for the State Control of Veterinary Biologicals and Medicaments  
Ministry of Agriculture  
U.S. Commercial Service:  Veronika.Novakova@trade.gov

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.