Discusses the state of direct marketing and what channels are available for companies to use direct marketing.

Direct-response selling remains popular in BiH.  With the steady growth in credit card usage, there are attempts to market consumer goods through catalog sales, direct response advertising (TV, radio, and print media), and e-commerce.  Marketing is usually carried out via formal or informal multi-level marketing groups or direct sale chains.  Often, informal gatherings are used to promote the products and encourage sales.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.