Discusses opportunities for U.S. franchisers and legal requirements in the market.

Franchising has yet to make a significant mark on the economy of BiH, though signs of progress can be found.  The first McDonald’s franchise arrived in 2011 and there are now three McDonald’s restaurants in BiH.  Marriott opened the Residence Inn Sarajevo in 2014 and a Courtyard Sarajevo in 2015 and two additional Marriott hotels are under construction in Mostar and Banja Luka.   Car rental companies (Hertz, National, Budget, Alamo) also have developed local franchising operations.  BiH has no specific franchise laws.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.