Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Electronic commerce (eCommerce) activity has grown tenfold since 2000 in peso terms. Argentina has the highest percentage of internet users in Latin America. In the fourth quarter of 2017, Argentina’s statistical agency recorded that 64.3% of urban households have access to computers and 75.9% to internet. Eight out of 10 people use a cell phone and seven out of 10 use the internet. Network expansion is increasing the availability of WiFi connections in public and privately-owned spaces.

The Argentine Chamber of Electronic Commerce (CACE) reports that 90% of connected Argentine adults (18.3 million people) have made online purchases at least once. ECommerce in Argentina grew 52% during 2017, after growing by 64% in 2016. Ninety-two percent of the total sales were made by credit card. ECommerce invoicing in 2017 was $ 156,300 million according to CACE

Online sales also have higher prevalence in the interior of the country, where the variety of products available is more limited, and delivery service provides an important incentive for sales. U.S. products and services are usually sold through the websites of local importers.  Alternatively, popular eCommerce websites include MercadoLibre and OLX.  Social media is also considered an effective sales platform for selling products online in Argentina. 

Trade Promotion & Advertising

Argentina has many advertising agencies and public relations consultants. The leading agencies are members of the Argentine Association of Advertising Agencies (Asociación Argentina de Agencias de Publicidad).  Many branches or affiliates of major U.S. advertising agencies are among the leading agencies.  Advertising in print media is the most widely circulated method, although television, internet, and radio advertising are increasingly important. The major business newspapers are:

CLARIN                        clasificados@claringlobal.com.ar
EL CRONISTA  publicidad@cronista.com
LA NACION      diario@lanacion.com.ar 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.



Argentina eCommerce Industry Trade Development and Promotion eCommerce