Describes what is customary in the market for sales and customer support.
Argentines consider sales support and customer service important factors when deciding which products to buy. Argentine consumers are accustomed to home delivery and after-sales service. U.S. manufacturers should consider hiring local agents to provide customer support services.  Any product that requires operator training or needs after-sales technical service, such as medical equipment, should have a qualified local company ready to assist the customer. Company representatives who respond from neighboring countries tend to be less effective.
 

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