Describes what is customary in the market for sales and customer support.

Mongolian custom, law, and regulation are evolving in the area of sales service and customer support.  Mongolian customers and businesses continue to explore the sets of services and practices that would constitute a basic support package for sales and customer support.  In addition, Mongolians have not fully embraced — but no longer reject out of hand — the concept that after-sales service and support may justify the higher upfront costs they might incur by buying more expensive U.S. products rather than cheaper ones. 

Education about the value of after-sales service and experience with failed equipment has turned the corner for some U.S. product lines in the heavy equipment sector.  Currently, firms selling electronic equipment, autos, and mining equipment and tools pursue a variety of options.  Generally, Mongolians favor sales models based on service and customer support practices used by well-known Western and Japanese firms.  Mongolians perceive companies that follow such practices as more professional and reliable.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.