Mongolia - Market Entry StrategyMongolia - Market Entry Strategy
Personal Relationships are Critical: Mongolians like to deal with family and friends. Exporters, importers, and investors must establish and maintain close relationships with their Mongolian counterparts and relevant government agencies. Equally important, American exporters should encourage strong personal relationships among their Mongolian agents or distributors and buyers and end-users. A web of strong personal relationships can smooth business in Mongolia
Use of Agents: A foreign entity entering the Mongolian market should use formally or informally appointed agents to guide them through the ins and outs of local customs and business practices.