Discusses the state of direct marketing and what channels are available for companies to use direct marketing.

Direct marketing is popular in some industries, and it is easy to attract sales consultants for such marketing strategies due to the affordable salary levels on the local job market. To find out more about direct marketing in Latvia, visit the website of the Latvian Direct Marketing Association.
There is a wide-range of EU legislation that impacts the direct marketing sector. Compliance requirements are stiffest for marketing and sales to private consumers. Companies need to focus, in particular, on the clarity and completeness of the information they provide to consumers prior to purchase and on their approaches to collecting and using customer data. Learn more about the EU legislation covering direct marketing here: European Commission - Your Rights in Consumer Contracts; European Commission – Boosting e-commerce in the EU.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.