Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Market Entry Strategy

The   U.S.   Government, through   the   U.S.   Embassy   in   Budapest and the Departments of Commerce, State, and Agriculture stands ready to support U.S. firms, whether entering the market or already doing business in Hungary.  The U.S. Embassy promotes a sound Hungarian business environment and advocates on behalf of U.S. companies bidding on major Government of Hungary tenders, or facing business problems due to government policies.  Specifically, the staff at the Embassy’s Commercial Section help U.S. firms to access the Hungarian market and solve commercial problems through counseling, market research and cost-effective service programs.
To conduct a more thorough search for reports on specific industries and sectors within EU member states please consult the U.S. Department of Commerce’s Market Research Library.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.