Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.

Trade Promotion and Advertising

Advertising and marketing support is critical for business success in Hungary. Exhibiting in and attending trade and scientific events and seminars, both international and local, can help U.S. companies reach their target clientele. Distributors in Hungary often advertise in trade journals and professional industry-focused newspapers and chamber printed or online magazines to reach their target market and audience. Trade associations offer high quality publicity among their members and low-cost web advertising on the association’s website. Specialized, sector-specific trade shows have become increasingly common, popular and well-attended in Hungary.

Television remains the most important and influential medium for advertising, followed by print, radio and internet media. Internet advertising has been growing dynamically, while outdoor (billboard) advertising continues to stagnate. The biggest spenders are food and personal care products retailers, followed by pharmaceuticals and financial service companies. In line with international trends, promotions and point of sale activities have gained importance.

The legal framework for advertising is laid down in the XLVIII Advertising Law 2008. More at EU Regulations.

 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.