Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.

U.S. companies can use a variety of promotional vehicles to introduce and raise the visibility of their products and services in the Hong Kong and Macau markets. These include:

  • Special trade fairs and exhibitions
  • Advertising in the media, Internet and other public relations activities
  • Seminars
  • In-store promotions
  • Joint promotions with wholesale and retail outlets

Hong Kong Exhibitions

Hong Kong is a major conference and exhibition center, with hundreds of international exhibitions held annually. Located in the business district on Hong Kong Island, the Hong Kong Convention and Exhibition Center is owned by the Hong Kong Trade Development Council (HKTDC) and operated by Hong Kong Convention and Exhibition Center (Management Ltd. The HKCEC presently provides 66,000 sqm of purpose-built exhibition space, 20,000 sqm of multi-functional venues and 5,500 sqm of event support space.
AsiaWorld-Expo is located next to Hong Kong International Airport. AsiaWorld-Expo offers over 70,000 square meters of exhibition and function space.

Macau Exhibitions

In August 2007, the Venetian Expo Center  opened in Macau, adding more than 75,000 sqm of exhibition space. Macau also boasts the well-established Macau Tower with a regular schedule of events. The Macau Government is keen to develop Macau as a regional MICE (Meetings, Incentives, Conferences, and Exhibitions) hub.

Other Media

Television penetration in Hong Kong is high at 99%. It is the top media channel in Hong Kong. As at August 31, 2017, there were three domestic free television program service licensees, two domestic pay television program service licensees, 15 non-domestic television program service licensees, and one government funded public service broadcaster. On average, the free domestic television licensees’ programs reach 6.49 million viewers, or 2.46 million households. Hong Kong Television also reaches Macau and much of neighboring Guangdong Province in mainland China, where Hong Kong programming is very popular.

Hong Kong is one of the largest centers in the world for Chinese-language publications. Hong Kong produces 674 publications, including 55 daily newspapers (28 Chinese, 12 English, ten bilingual, five Japanese), and 619 periodicals. Advertising agencies, including many international firms, offer a full range of services in Hong Kong.

English Newspapers

South China Morning Post
The Standard
Wall Street Journal Asia
Macau Post Daily
Macau Daily Times

Chinese Newspapers

Apple Daily
Hong Kong Economic Journal
Hong Kong Economic Times
Ming Pao Daily News
Oriental Daily News
Sing Tao Daily
Macao Daily

Trade Journals

Biz.hk (AmCham Monthly)
Building Journal (Monthly)
Construction & Contract News (Monthly)
Hong Kong Business
Hong Kong Entrepreneur (Monthly)
Hong Kong Industrialist (Monthly)
Macau Image (Semi-annual)
Macau Business (Monthly)
Macau TradeInvest Information (Bi-monthly)

Featured U.S. Exporter

FUSE is a directory of U.S. products featured on U.S. Commercial Service websites around the world. It gives U.S. companies an opportunity to target specific country markets in the local language of business. Currently, listings are offered to qualified U.S. exporters seeking trade leads or representation in over 60 markets around the world including Hong Kong. For detailed information, please visit the FUSE web site.

Single Company Promotion (SCP)

The U.S. Commercial Service can assist a U.S. Company or its local representative to organize a professional, effective promotional event, technical seminar, product/service launch, luncheons, cocktail receptions or matchmaking event tailored to its specific needs through its Single Company Promotion Program (SCP). For further information, please visit this web site.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.