Describes what is customary in the market for sales and customer support.

Some sort of local presence, whether it is a branch office, an agent, or distributor, is very important in getting established in the market. Doing business in Hong Kong, Macau (and elsewhere in Asia) requires relationships that can only be developed with a local presence. Prompt responses to inquiries and after-sales service are also crucial to succeeding in this very competitive market.

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