This is a best prospect industry sector for this country. Includes a market overview and trade data.

Overview
Processed foods make up an important economic sector in Guatemala and are identified as the Food and Beverage category within the Manufacturing Industry.  13 different industries make up this category:

Meats and meat products,
Fish and fishery products,
Fruits, legumes and horticultural products,
Oils and fats or animal and vegetable origin,
Wheat and bakery products,
Sugar, sweeteners, beverage preparations,
Pasta and processed cereals,
Other food preparations,
Alcoholic beverages,
Pet foods and preparations for animal feed,
Tobacco products (Although this is not considered as a food and beverage product within the International product classifications, Guatemala does consider it as part of this category).

The United States is Guatemala’s largest supplier of agricultural, food, fishery and forestry products. In 2018, exports totaled $1.2 billion.  U.S. exports of consumer ready products such as red meats, chicken, dairy products, fresh fruits, condiments, sauces, food preparations, and processed products such as baking materials are often used to improve the quality of the processed goods produced in Guatemala.  Some processors use domestic inputs in processing, but consistent supplies are not available domestically and processors rely on the U.S. to supply these goods.

Guatemala is one of the major food processing countries in Central America.  Domestic brands offer a wide variety of products that
include shelf-stable, ready-to-eat meals such as canned and refried beans, tomato paste and sauce, soy-based ready meals, and instant noodle soups, among other products.   These products are available to consumers not only in local supermarkets, but also at corner stores, and open-air-markets throughout the country. 


The Guatemalan food processing industry exports to other countries as well, and is one of the fastest growing sectors of the food industry.  Approximately 25 percent of the food and beverage companies in Guatemala are large processors, 50 percent are medium-sized companies, and the rest are small processing companies.

U.S. food ingredient producers that want to enter the Guatemalan market may contact the local food processors directly or through local importers/agents/distributors depending on the type of product.  The larger food processors usually prefer to import directly from the suppliers, while medium and smaller processors are sometimes not familiar with importing procedures and prefer a local distributor supply their inputs.  The key to success in the market is to match local prices with higher quality inputs as Guatemala is a price-conscious market.  U.S. products are well known for their quality and safety; therefore, local food processors are looking for U.S. companies that can supply products that comply with these two important factors.  Local companies prefer to establish long-term business relationships with U.S. suppliers that can offer good credit terms, customer service, and marketing support.

This section should give a basic, broad overview of the sector.

 

 

2016

2017

2018

2019 estimated

Total Local Production

7,731

8,135

8,542

8,627

Total Exports

1,759

2,036

2,077

2,118

Total Imports

1,500

1,517

1,642

1,773

Imports from the US

339

369

398

429

Total Market Size

7,472

7,616

8,107

8,282

Exchange Rates

7.50

7.50

7.50

7.50

(total market size = (total local production + imports) - exports)
Units: $ thousands
Source: Global Trade Atlas (http://www.gtis.com);  and Bank of Guatemala (http://www.banguat.gob.gt)


Leading Sub-Sectors
-               Chocolate and Confectionary
-               Condiments and Sauces
-               Food preparations (protein concentrates, ingredients & beverage bases, baking inputs)
-               Prepared/Preserved Meats
-               Processed vegetables (French fries, canned vegetables)
-               Dairy products (cheeses, whey protein, cream & powdered/condensed milk)
-               Snacks (mixes of nuts, baked snack foods)


Opportunities

  • Consumption trends in Guatemala are very much influenced by the United States not only because it is Guatemala’s largest trading partner but also because high-value foods are more affordable to some families thanks to remittances sent by more than one  million Guatemalans living and working in the United States.  

 

  • The trend towards more ready-to-eat foods and demand for these types of products in growing in Guatemala.  The local processing industry is taking advantage of this niche market and products such as refrigerated tacos, tortillas, burritos, corn-based tamales and instant soups are among the preferred foods in the supermarkets not only for being easy to prepare but also because of affordable prices.

 

  • Some of the major U.S. companies that have presence in the Guatemalan food processing industry are Cargill, Chiquita Brands International, Frito Lay, Pepsi-Co Bottling Co., Ralston Purina, Del Monte, and Wal-Mart.  Bimbo from Mexico and Nestlé from Switzerland are present in the country as important foreign investors. Local companies are also growing not only because of a higher local demand but also because exports are increasing every year.

 

  • Healthy foods, natural, and organic are the growing niche markets; however, these types of products are more commonly imported products and therefore marketed towards the upper class consumers.


Web Resources
U.S. Department of Agriculture, Foreign Agricultural Service in Guatemala: www.fas.usda.gov

Search engine for FAS reports 2019: www.fas.usda.gov/scriptsw/attacherep/default.asp

Shows: Feria Alimentaria Guatemala City - September 9-11, 2019 (http://feriaalimentaria.com)  The largest food show in Guatemala with approximately 200 stands with local companies that exhibit and promote food products, services, packing, and equipment for the restaurant and hotel industries.  The show is also used to address end consumers, introducing new products into the market. During the show there are chef competitions and cooking presentations.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.