Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

At the retail sales level, Dominicans prefer seeing the product, and also expect reliable after-sales service.  Quality and responsiveness in after-sales service are becoming increasingly important ingredients in effective marketing strategies.  In sales of services and manufactured goods, Dominicans often rely on networking, as well as on close family and personal relationships.  These characteristics in turn create the need for local agents and distributors or direct, in-country operations to make and sustain these contacts.

 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.