Discusses pricing formula and other fees, value-added tax (VAT), etc.

As would be expected of a country where income distribution is very uneven and personal income levels for the large majority of consumers are extremely moderate, the DR market is particularly price-sensitive.  Price is typically the critical factor in most purchase decisions.  Products of U.S. origin enjoy a strong reputation for quality and Dominicans are familiar with U.S. pricing practices; CAFTA-DR can provide pricing advantages for U.S. origin products.  As Dominican consumers become more affluent and sophisticated, many successful new retail outlets, are concentrating on quality goods and service support.
 

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