Cyprus - Trade Promotion and AdvertisingCyprus - Trade Promotion
Republic of Cyprus:
Besides traditional advertising media like television and radio, direct marketing techniques that involve telephone calls to prospective customers and direct-mail to households have become popular in recent years. Cable and satellite television are expanding their reach and offer another advertising medium. Advertising through the internet and through social media has grown significantly over the past few years as the number of Internet users in Cyprus has increased. Several internet providers specialize in designing web pages.
More traditional advertising channels, such as billboards or the print media, are also used extensively. General and product-specific trade shows take place year-round. Most newspapers are affiliated with particular political parties. The major Greek language newspapers are Phileleftheros, Politis, Kathimerini, Alithia, and Simerini. The major English language newspapers are In-Cyprus, Cyprus Mail, and Cyprus Financial Mirror. There are sector specific magazines like InBusiness and Gold that target businesspeople.
There are numerous radio stations and seven broadband television channels: two government-owned, three private, and three paid subscription TV channels. There are also six local TV stations on the island. Digital television is also present in Cyprus. Three companies offer cable digital TV: 1) the Cyprus Telecommunications Authority (CyTA) through its pre-existing cable network – called MiVision – 2) NV Cable Communications Systems, a strategic collaborator of the Electricity Authority of Cyprus (EAC), through the EAC’s existing fiber optics, and 3) Cablenet. Another option for viewers is NOVA satellite that services both Greece and Cyprus.
There are many advertising, public relations, and promotion agencies on the island. Most of them are partners with major agencies abroad. Our Political/Economic Section can also assist U.S. companies with promotional events through the Single Company Promotion (SCP) service.
Area Administered by Turkish Cypriots:
There are a number of advertising agencies in the area administered by Turkish Cypriots. Besides traditional advertising media such as television and radio, direct marketing techniques that involve direct-mail to households have been used in recent years. Cable and satellite television are widely available and offer another advertising medium. More traditional advertising channels, such as billboards or the print media, are used extensively as are the Internet and social media.
TV Stations: BRT (1 & 2), Kanal T, Genc TV, Kibris TV, SIM TV, ADA TV.
Radio Stations: Akdeniz FM, BRT (Bayrak Radio 1, Bayrak FM, Bayrak International, Bayrak Classic) Kibris FM, Sim FM, Radyo Guven, Dance FM, Capital FM, Radio Enerji, First FM, Radio Vatan, Radio T, Near East FM, Radyo Dogu Akdeniz, Kuzey FM, GAU FM, Radyo Mayis.
Newspapers: Kibris, Yeniduzen, Havadis, Gunes, Kibrisli, Demokrat Bakis, Vatan, Afrika, Halkin Sesi, Cyprus Today, Star Kibris, Kibris Postasi, Diyalog. Most newspapers are affiliated with particular political parties.
Cyprus Trade Development and Promotion