Discusses the state of direct marketing and what channels are available for companies to use direct marketing.

Even though direct marketing is still a relatively new concept in Cambodia, techniques such as telemarketing and door-to-door sales are becoming more common. Cambodia has a highly competitive mobile market, with a very high rate of mobile access - an estimated 96 percent of Cambodians own mobile phones, with more than half of them being smart phones. Marketing to consumers via mobile phone SMS messages, through smartphone applications, and online sales are increasingly used to target younger Cambodian consumers. 
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.