Visiting overseas markets before deciding to export and obtaining the proper documentation is key to a successful transaction. This is an overview of what exporters should be aware of and is part of "A Basic Guide to Exporting", provided by the U.S. Commercial Service, to assist companies in exporting.
It is important to visit overseas markets—before any transaction occurs. Many foreign markets differ greatly from the domestic market, and by visiting another country you can familiarize yourself with cultural nuances that may affect the design, packaging, or advertising of your product. Traveling abroad can generate new customers. As in the United States, clients and customers overseas often prefer to postpone concluding a transaction until they have conducted business in person with a foreign counterpart.
A successful business trip typically requires substantial planning.

Obtaining Proper Documentation
All overseas travelers are required to have proper documentation before leaving the United States. You must have a current U.S. passport, visas from certain host countries, and—in some instances—vaccination records. If you’re bringing a product for demonstration or sample purposes, an ATA carnet may also be helpful. Businesses should allow 6 to 8 weeks to acquire all the necessary documents.

Business Management ATA Carnet