This is a best prospect industry sector for this country. Includes a market overview and trade data.

Overview

Information and Communications Technology (ICT) technology is intensively deployed throughout the New Zealand economy.  ICT, including subsectors (telecommunications, IT hardware, IT software, IT services, Internet services and wireless technologies,), is viewed by the New Zealand Government as a key tool to increase local productivity and enhance innovation.  New Zealand’s ICT sector comprises around 7,500 organizations.  Most multinational brands are distributed in New Zealand.      

Internet-accessible devices such as tablets and smartphones are increasing demand by New Zealanders for Internet access and for faster Internet speeds.  The New Zealand Government is improving broadband services via two significant investments:  the Ultra-Fast Broadband Initiative and the Rural Broadband Initiative. The Ultra-Fast Broadband Initiative will bring fiber-optic technology to homes, schools, hospitals, and businesses. The Rural Broadband Initiative will deliver broadband Internet to rural communities at a cost and service level comparable with urban areas.      

Opportunities arise and are seized continuously in an intensely competitive, very fast-paced market. The highly innovative consumer market (commercial and personal) for ICT goods and services in New Zealand is an early and enthusiastic adopter of new systems and processes. It is an ideal test-bed for a range of similar markets such as Australia, Japan, Europe, and Canada.

In recent years Artificial Intelligence (AI) and Augmented Reality/ Virtual Reality/ Mixed Reality have become buzzwords in the technology sector. At least 2 specialized innovation hubs have been established focusing on these “transformational” technology sectors. 

Approximately 148,000 people in New Zealand are employed in the ICT sector.

 

2016

2017

2018

2019 (Estimated)

Total Local Production
(Estimated)

1100

1100

130

130

Total Exports

1,046

1065

121.6

125

Total Imports

1,139.8

1,238.4

1,251.8

1300

Imports from the US

63.5

65.2

67.8

70

Total Market Size

1,193.8

1,173.4

1260.2

1305

Exchange Rates

1.44

1.41

1.45

1.44

Unit: USD Millions
Source: Trade Policy Information System (TPIS), Common Data Platform      

 

Leading Sub-Sectors

  • Consumer Technology including Wearables and WiFi Connected Smart Devices

  • Home Automation Products and Cloud-Based Services

  • Cloud-Based Commercial Services including Streaming Content

  • Data Warehousing and Related Products & Services

  • Gaming and Networked Entertainment

  • Augmented Reality/ Virtual Reality/ Mixed Reality

Opportunities

The New Zealand healthcare sector is very receptive to American technology and is constantly seeking new solutions that can add value to a healthcare system that is under relentless pressure to minimize costs while delivering rising standards of excellence.
Telehealth and innovative technologies are a key focus for the New Zealand Government as it seeks to leverage advances in communications and data management, as well as the rise of wearables and remote diagnostics. Several research and development units have been established that share ideas and opportunities and look to learn from partnership arrangements with American organizations and institutions.

Web Resources

Franchise Association of New Zealand
Ministry of Economic Development  
Stats New Zealand
New Zealand Technology Association
The Digital Technologies Teachers Aotearoa
Massey Report
Data Sources:

  • Global Trade Atlas                                   

  • Hoovers                                                       

  • Trade Policy Information System

All data is provided in $ millions.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.