Azerbaijan - Market Entry StrategyAzerbaijan - Market Entry Strategy
Companies seeking to enter the Azerbaijani market should strongly consider identifying a local partner. Business is largely relationship-driven and a premium is placed on face-to-face interaction. Furthermore, having a local presence on the ground can secure business opportunities that could otherwise go to a competitor, help manage important relationships with government entities, and minimize confusion due to language or cultural differences.
U.S. companies frequently report frustration when dealing with Azerbaijani partners due to delayed responses. It is not unusual for weeks to go by without emails and phone calls being answered.
The U.S. Embassy’s Commercial Section can help identify potential in-country partners and facilitate communication.