Discusses pricing formula and other fees, value-added tax (VAT), etc.

Moldovans are, in general, price-sensitive and attracted to bargains.  Nevertheless, high-end products with higher quality may command higher prices and attract status-conscious consumers with financial means.  The public is likely to recognize small price differences among various brands.  Moldova has been experiencing growing retail and higher imports in recent years.  U.S. companies should expect competition from third countries.  High-priced items, such as automobiles or apartments, which were traditionally priced and paid for in dollars, have started to be denominated in Euros.
 
With a few exceptions, a 20 percent value-added tax applies (VAT) to products sold in Moldova.  In addition to VAT, imported products are also subject to customs duties and in some instances to excises.  Imports from the CIS and Central European Free Trade Area are usually duty free.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.