Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

Importers generally target their goods to the needs of demographics with high levels of disposable income, including large business entities, government officials, NGO workers, diplomats, civil servants, and the expatriate community.  Sales and promotional materials should be in English, which is the official and commonly spoken language throughout the country.  

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.