Lebanon - Direct MarketingLebanon - Direct Marketing
Lebanon’s annual advertising expenditures consistently rank amongst the highest in the region. After having peaked in 2010 at $161.4 million, advertising spending slumped in the following years as Lebanon’s economic situation worsened. However, a gradual recovery occurred in 2014 when annual advertising expenditures rose to $160.1 million.
Television advertising represents the largest share of total advertising with a value annually exceeding $50 million. Out-of-home and cinema advertising represents the second largest share of total advertising, exceeding $25 million, of which cinema advertising remains below $2 million per year. Newspaper advertising represents approximately 15 percent of total advertising spending and exceeds $20 million per year. Magazines account for seven percent of total advertising expenditures. Digital advertising has steadily expanded over the past several years with over $15 million in spending, and radio advertising surpassed $5 million.
International fairs offer additional marketing opportunities. Please visit Trade Fairs in Lebanon.