Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

In Iceland’s small society, people refer to each other by first name and personal relationships matter.  A personal visit will go a long way in establishing a successful business relationship.  As the market is small, it is very common that Icelandic companies act as agents for foreign exporters, handling importation, distribution and marketing.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.