8. TV ShoppingHome Shopping on Television
This channel doesn’t fit neatly into the typical digital commerce models, but it needs to be considered on its own merits. The best-known practitioner is QVC, a U.S.-based firm that has expanded to the United Kingdom, China, and other countries. You may be familiar with its U.S. presence, a 24/7 cable TV channel on which hosts showcase and sell an abundance of consumer items. Featured products are competitively selected. To be considered, you need to send a sample to QVC, and the staff members will evaluate it based on what they think will sell in a particular market. If interested, they will buy the products from you in sufficient quantities to meet the demand. Being featured on their shows is, of course, a potential product promotion bonanza. Details about QVC’s selection process can be found at QVC.com.
DISCLAIMER: Links to websites outside the U.S. Federal Government, or the use of trade, firm, or corporation names within the International Trade Administration websites (export.gov and trade.gov) are for the convenience of the user. Such use does not constitute an official endorsement or approval by the U.S. Commerce Department of any private sector website, product, or service. When selecting links, be aware that you are subject to the privacy and security policies of the owners/sponsors of the outside website. Prepared by the International Trade Administration. With its network of 108 offices across the United States and in more than 75 countries, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
DISCLAIMER: Links to websites outside the U.S. Federal Government, or the use of trade, firm, or corporation names within the International Trade Administration websites (export.gov and trade.gov) are for the convenience of the user. Such use does not constitute an official endorsement or approval by the U.S. Commerce Department of any private sector website, product, or service. When selecting links, be aware that you are subject to the privacy and security policies of the owners/sponsors of the outside website. Prepared by the International Trade Administration. With its network of 108 offices across the United States and in more than 75 countries, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.