Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

Chadian culture emphasizes personal contact to build mutual trust and develop personal relationships before doing business.  U.S. companies should make efforts to visit Chadian clients in person, understand traditions, and learn the commercial environment. 

English is not widely spoken in Chad.  Companies should prepare all sales material in French and/or Arabic.  Even if using an interpreter to conduct business, it is helpful to learn simple pleasantries in French or Chadian Arabic.  Internet connectivity is rising in Chad, but telephone and face-to-face contacts are more effective communications than e-mail.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.