Describes what is customary in the market for sales and customer support.

After-sales service directly affects a product’s reputation in Bahrain.  A good agent/distributor relationship to facilitate quality service is crucial to success in the Bahraini market.  Opening warehouses and after-sales offices in the Gulf to dispatch goods efficiently can help enlarge a company’s client base.  Agents who offer superior after-sales service have a competitive advantage over the medium and long term.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.