Algeria - Selling Factors and TechniquesAlgeria - Selling Factors, Techniques
The Algerian market is price-sensitive. European and Asian brands have considerable market share, but quality U.S. products are valued by discerning consumers with higher incomes.
Promotional sales material and technical documentation should be in French and/or Arabic. Managers, both private and parastatal, are very keen on the transfer of technology and know-how. Religious and cultural sensitivity should be considered when approaching the Algerian market. As Algeria is a Muslim country, all pork products are prohibited (i.e. an import license is impossible to attain).