Purpose of Data Collection

Sprinklr functions as a data processor on behalf of its customers by providing its customers with a social media management and customer experience software platform. The types of personal information that may Sprinklr collect in order to provide services to customers include, but are not limited to: (1) account information, such as identification data (name, login), contact information (business email address) and work-related information (usage/performance data, social contact handling data); (2) customer content, which includes any category of personal data the data exporter uploads/stores into the Sprinklr platform; and (3) social data, which includes content published or sent by social media users and other publicly accessible data from the social media networks and websites. Sprinklr collects personal information from customers for various purposes, which include, but are not limited to: (1) providing our customers with our social media management services; (2) marketing our products and services to prospective customers; and (3) marketing new products and services to our existing customers. Sprinklr may transfer personal information collected from customers to third-party agents, or service providers, who perform functions on our behalf, such as cloud-based services and customer relationship management providers, that we use to provide customers with social media management services and market our products and services. Sprinklr also collects personal information from its employees, which include, but are not limited to: (1) demographic information; (2) financial information; (3) benefits information; (4) national identifiers; (5) work performance information; and (6) beneficiary information, where relevant. Sprinklr collects personal information from its employees in order to perform human resources functions such as compensation, insurance and other benefits provision, and employee management-related services. Sprinklr may transfer employee personal information to third-party agents and service providers who perform human resources functions on its behalf, such as third parties processors who facilitate payroll information and benefits information, outside consultants, and recruiting firms.

Verification Method

Self-Assessment

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Sprinklr, Inc. at: