• Information and Communications Technology
  • eCommerce Industry


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 1/13/2017
Next Certification Due Date: 1/5/2021
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 1/29/2018
Next Certification Due Date: 1/5/2021
Data Collected: HR, NON-HR

Purpose of Data Collection

Tealium enables its customers to collect data, including personal information, from its corporate customers and to use that information to create real-time profiles of consumers that integrate with the digital marketing platforms of Tealium’s corporate customers. Tealium also analyzes the data to create segments to combine audience management and profile enrichment capabilities to correlate data across various customer-consumer touchpoints such that Tealium’s corporate customers gain a unified view of their consumer profiles.

Privacy Policy

HR Data

EU Employee Data Privacy

Applies to Tealium's employees and covers HR data only

Effective Date: 1/1/2020

Non-HR Data


Tealium's privacy policy posted on our website

Effective Date: 1/1/2020

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Tealium Inc. at:

Maltie Maraj
Senior Counsel
Tealium Inc.
11095 Torreyana Road, San Diego, CA 92121
11095 Torreyana Road
San Diego, California 92121

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Tealium Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Tealium Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission