Purpose of Data Collection

C3 Metrics offers advertisers, agencies, and advertising networks analytical tools that enable our business customers to better understand advertising campaign performance and consumer behavior in connection with ad campaigns and activities undertaken on their behalf. We automatically collect certain technical information from your computer or mobile device when you use or interact with our customers’ ads, websites, and mobile applications, such as your IP address, webs browser type, operating system version, and mobile advertiser ID (to the extent applicable), unique device identifiers, browser settings and preferences, and screen size We use cookies and similar technologies in collecting this information. We also use statistical IDs, which we create via an algorithm using information about your computer or device, including your selected language, screen resolution, plugins, timezone, user-agent string, installed fonts, and similar information. This information makes your computers or devices distinct enough for our systems to determine within a reasonable probability that they are encountering the same user on a different computer or device. These tools allow us to uniquely identify the ads you view, click on, and your interactions with those ads, as well as information about your subsequent visits to our customers’ websites or applications. We collect this information in order to provide our customers with insights on the effectiveness of their digital advertising campaigns. We may combine the information collected from you from different browsers and devices you use in order to provide our services to our customers. Our customers may provide us with information they maintain about their customer base, such as demographic or other segmentation information, for use in analyzing the effectiveness of their ad campaigns. Service-Related Usage We use the information we collect for a number of purposes, including: providing, supporting, and improving the Services, and developing new products and services. We may also use the information to understand and analyze the usage trends and preferences of consumers. We use the information we collect when you view or interact with our customers’ ads, websites, and mobile applications to measure the effectiveness of our customers’ ads and share those insights with our customers. We may combine the information collected from you from different browsers and devices you use in order to provide these services to our customers.

Questions or Complaints?

If you have a question or complaint, please contact C3 Metrics, Inc. at: