EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/23/2016
Next Certification Due Date: 9/2/2023
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/27/2017
Next Certification Due Date: 9/2/2023
Data Collected: NON-HR

Purpose of Data Collection

Data is collected for improving advertising. Collected data is detailed in our privacy policy - specifically the following types of mobile device data: Device make, model and operating system; Device properties related to screen size & orientation, audio volume and battery, device memory usage; Device settings related to accessibility features, font size, theme; Carrier; Operating system; Name and properties of mobile application through which a consumer interacts with the Services; Country, time zone and locale settings (country and preferred language); City- and/or country-level or other coarse geolocation data; Network connection type and speed; IP Address; HTTP header information; Vendor IDs (IDFV); Advertising and tracking preferences and restrictions; Internet browser user-agent used to access the Services; Advertising IDs (IDFA/GAID/Amazon FOSAID); Email address; Gender; Interests; Keywords; Phone number; and Year of birth. As detailed in our Privacy Policy, some of this data may be shared with third-party partners, customers, and service providers.

Privacy Policy

HR Data

AppLovin Employee Policy (HR data) 3.23.20

Employee Data Protection Policy covering HR data.

Effective Date: 3/23/2020
AppLovin HR 32819

HR policy updated

Effective Date: 3/28/2019

Non-HR Data


AppLovin Privacy Policy

Effective Date: 8/17/2022

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact AppLovin Corp. at:

Joelle Dvir
Senior Privacy Counsel
AppLovin Corp.
1050 Page Mill Road
Palo Alto, California 94034

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from AppLovin Corp. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against AppLovin Corp. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission