EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/23/2016
Next Certification Due Date: 8/3/2019
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/27/2017
Next Certification Due Date: 8/3/2019
Data Collected: NON-HR

Purpose of Data Collection

Data is collected for improving advertising. Collected data is detailed in our privacy policy - specifically the following types of mobile device data: Generic geographic location, such as the city you are located in; Carrier; Device make and manufacturer; Operating System; Name of mobile application through which a Consumer interacts with the Services; Language settings; Connection speed; IP Address; Android ID; Internet browser used to access the Services; and Identifier for advertisers (IDFA). This data is not disclosed to third parties.

Privacy Policy

HR Data

Applovin HR Internal Policy v2

HR non-public policy

Effective Date: 8/17/2018

Non-HR Data


Publicly posted Privacy Policy for Advertising Services and Website

Effective Date: 8/2/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact AppLovin Corp. at:

Andrew Karam
VP Product
AppLovin Corp.
849 High St
Palo Alto, California 94024

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from AppLovin Corp. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against AppLovin Corp. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission