Other Covered Entities

BJ Hunter Information, Inc.
Consumer Base, LLC d/b/a Exact Data
Data Axle Inc.
Data Axle International Holdings, Inc.
Data Axle Solutions Private Limited
Direct Media Holdings, Inc.
Direct Media, LLC
DonorBase, Inc.
GoTime Corporation
Info Canada
Infogroup Canada Corp.
infoUSA Inc.
infoUSA Marketing, Inc.
Lake Group Media, Inc.
Walter Karl, Inc.
Yesmail Interactive London Limited
Yesmail Interactive Singapore Pte. Ltd.
Yesmail International Holdings, Inc.
Yesmail, Inc.


  • Business and Professional Services
  • Marketing Services


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 12/6/2016
Next Certification Due Date: 10/19/2023
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 7/19/2018
Next Certification Due Date: 10/19/2023
Data Collected: HR, NON-HR

Purpose of Data Collection

Data Axle processes personal data on behalf of its clients to provide a wide variety of data management, distribution, analytic, and cross-channel marketing services. These services help provide clients more relevant marketing and communications and assist clients to understand their consumers better. Data Axle processes personal data on behalf of and under the instructions of its clients to fulfill marketing communications and to perform analytics and reporting requirements. Data Axle may receive personal data directly from clients or directly from end users. The types of personal data processed for these purposes include names, email addresses, and end user behavioral data. Data Axle may also collect CRM data fields about clients' employees for relationship management purposes including names, company email addresses, and roles. Data Axle may also collect personal data from Data Axle's employees based in the EU.

Privacy Policy

HR Data

Data Axle Internal HR Policy

Covers HR Data.

Effective Date: 10/17/2022
Data Axle Internal Privacy Policy


Effective Date: 12/15/2021

HR and Non-HR Data


The Data Axle Privacy Policy explains what personal data we collect from you and how we use it.

Effective Date: 6/30/2022

Updated Privacy Shield Notice for Data Axle.

Effective Date: 12/15/2021

Infogroup's EU-US Privacy Shield Policy explains what personal data it collects from EU citizens and how Infogroup uses it.

Effective Date: 9/4/2020

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Data Axle Inc. at:

Privacy Team
Privacy Team
Data Axle Inc.
13155 Noel Rd #1750
Dallas, Texas 75240

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Data Axle Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Data Axle Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission