Other Covered Entities

Data Axle Inc.
Direct Media Holdings, Inc.
Direct Media, LLC
GoTime Corporation
Infogroup Inc.
infoUSA Inc.
infoUSA Marketing, Inc.
Walter Karl, Inc.
Yesmail International Holdings, Inc.
Yesmail, Inc.

Industries

  • Business and Professional Services
  • Marketing Services

Participation

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 12/6/2016
Next Certification Due Date: 10/30/2021
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 7/19/2018
Next Certification Due Date: 10/30/2021
Data Collected: HR, NON-HR

Purpose of Data Collection

Data Axle processes personal data on behalf of its clients to provide a wide variety of data management, distribution, analytic, and cross-channel marketing services. These services help provide clients more relevant marketing and communications and assist clients to understand their consumers better. Data Axle processes personal data on behalf of and under the instructions of its clients to fulfill marketing communications and to perform analytics and reporting requirements. Data Axle may receive personal data directly from clients or directly from end users. The types of personal data processed for these purposes include names, email addresses, and end user behavioral data. Data Axle may also collect CRM data fields about clients' employees for relationship management purposes including names, company email addresses, and roles. Data Axle may also collect personal data from Data Axle's employees based in the EU.

Privacy Policy

HR and Non-HR Data

Description:

Data Axle's EU-US Privacy Shield Policy explains what personal data it collects from EU citizens and how Data Axle uses it.

Effective Date: 9/4/2020
Description:

Updated Privacy Shield Notice for Data Axle.

Effective Date: 9/4/2020

Verification Method

Self-Assessment

Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Data Axle Inc. at:

Amy Janeiro
Assistant General Counsel
Data Axle Inc.
13155 Noel Rd #1750
Dallas, Texas 75240

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Data Axle Inc. to your question or complaint, please contact the independent recourse mechanism listed below


NON-HR RECOURSE MECHANISM



Appropriate statutory body with jurisdiction to investigate any claims against Data Axle Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission