• Information and Communications Technology
  • Software


EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/18/2016
Next Certification Due Date: 2/28/2024
Data Collected: HR, NON-HR

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 12/27/2017
Next Certification Due Date: 2/28/2024
Data Collected: HR, NON-HR

Purpose of Data Collection

The Trade Desk technology uses data to target and serve or to help our Clients to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences, as well as to compile, match and link audiences on behalf of Clients. For instance, we may, or help our Clients to, use this data to: - Determine what ad to show a consumer, and customize ads to particular types of audiences; - Customize ads to the type of web page users are viewing; - Limit the number of times a consumer sees an ad or a type of ad; - Perform analysis of how effective the ads are; - Help advertisers learn more about their own consumers; - Troubleshooting; and - Fraud detection The Trade Desk corporate website collects pseudonymous information for analytics and marketing purposes, as described in our privacy policy. The Trade Desk corporate website collects directly identifiable information, such as name and email address when individuals provide it to us, and we use it for purposes of contacting those requesting information, requesting a demo, or requesting a newsletter. Information collected from whitepaper or contest submissions, or that has been provided to an employee of The Trade Desk is used for the same and may be used for marketing purposes relating to our products or services. Information collected for billing and related purposes shall be used for similar purposes as well as credit checks, invoicing, collection, troubleshooting, account maintenance, and other related business purposes. The Company receives the Personal Data of current and former employees as well as applicants of the Company’s European subsidiaries located in Europe to administer the employment and potential employment relationship.

Privacy Policy

HR Data

HR Privacy Shield Privacy Policy

The Trade Desk, Inc. Privacy Shield Privacy Policy For Human Resources Data of EU and Swiss Subsidiaries’ Employees and Applicants

Effective Date: 5/25/2018

Non-HR Data


The Trade Desk Privacy Policy

Effective Date: 9/30/2016

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact The Trade Desk, Inc. at:

Brooks Dobbs
GM Data Privacy
The Trade Desk, Inc.
42 N. Chestnut St
Ventura, California 93001

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from The Trade Desk, Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against The Trade Desk, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission