Purpose of Data Collection

Snap Inc. processes personal data for different purposes based on the product or service, including: developing, operating, improving, delivering, maintaining, and protecting our products and services; communicating with our users; monitoring and analyzing trends and usage; personalizing our services by, among other things, suggesting friends or profile information, or customizing the content we show users, including ads; contextualizing user experiences by, among other things, tagging user content with location data and applying labels based on user content; providing and improving ad targeting and measurement, including through the use of location data; enhancing the safety and security of our products and services; verifying user identity and preventing fraud or other unauthorized or illegal activity; and enforcing our terms of service and other usage policies. We share some personal data with third parties, as described in our Privacy Policy. These third parties include: other users and the general public; our affiliates; service providers, sellers, and partners; and other third parties for legal reasons or as part of a merger or acquisition.

Questions or Complaints?

If you have a question or complaint, please contact Snap Inc. at: