Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 6/22/2017
Next Certification Due Date: 3/16/2021
Data Collected: HR, NON-HR

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 2/9/2017
Next Certification Due Date: 3/16/2021
Data Collected: HR, NON-HR

Purpose of Data Collection

This certification applies to personal data that Under Armour processes in connection with operating its online retail apparel business at www.underarmour.[com] and its retail store locations located within the EU and Switzerland. This certification does not apply to data processing activities undertaken in connection with operating its Endomondo, MyFitnessPal, MapMyFitness and Under Armour Record platforms, nor any Under Armour Connected Fitness mobile application or website operated by these platforms. Under Armour collects personal data of (i) individual customers and (ii) individual representatives of business partners, suppliers, distributors, and contractors located in the EU and Switzerland for the purposes described in its privacy policy including (1) providing a retail shopping experience, fulfilling orders, processing payment and delivering products and services, (2) communicating with and marketing to consumers and gaining consumer insights, (3) administering contests, sweepstakes and other promotions, (4) maintaining customer accounts, (5) displaying content online such as wish lists and customer reviews, (6) maintaining community forums, (7) and enable third parties to carry out technical, logistical or other customer service functions on our behalf, and (8) improving its business including its website, as well as to support academic research, and to prevent or address fraud, abuses or security issues. Under Armour also collects personal data from applicants for employment and current and former employees for the purposes described in its privacy policy for employee data, including administering and carrying out the employment or personnel relationship and administering employee benefits programs.

Privacy Policy

HR and Non-HR Data


The Under Armour Teammate and Candidate Privacy Policy explains how Under Armour handles personal data about employees and applicants residing in the European Union and Switzerland. This Privacy Policy is available to employees on Under Armour’s internal sites.

Effective Date: 1/1/2020

Non-HR Data


The Under Armour Privacy Policy describes what personal data Under Armour collects and how Under Armour uses and shares that information. Privacy shield information can be found under Country/Region-Specific Disclosures: 3.Residents of the European Economic Area and the United Kingdom- e.Under Armour Privacy Shield Statements

Effective Date: 5/20/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Under Armour, Inc. at:

Rebecca Shore
Senior Counsel, Global Privacy
Under Armour, Inc.
1020 Hull Street
Baltimore, Maryland 21230

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Under Armour, Inc. to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against Under Armour, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission