- Information and Communications Technology
- Information Services
Swiss-U.S. Privacy Shield Framework: Active
Purpose of Data Collection
Lotame processes two categories of personal data: (1) personal data voluntarily provided by an individual that is interested in using, or has already contracted to use, Lotame's products and services; and (2) personal data processed on behalf of clients of the Lotame products and services. Personal data provided directly to Lotame by an individual that is interested in using, or has already contracted to use, Lotame products and services may include information such as an individual's name, email address, phone number, or other contact information. Personal data processed on behalf of clients using the Lotame products and services may include information such as pseudonomysed cookie IDs, mobile device identifiers (Apple IDFA and Google AAID), IP address, information on online browsing and usage, and browser type. Lotame uses this information to create aggregated groups of devices and audiences based on factors such as age, gender, geography, interests and online actions. Our clients and partners then use these device groups and audiences to deliver customized advertising campaigns and other relevant content to users across multiple devices. In providing its products and services, Lotame shares personal data with other companies that are responsible for the actual display and targeting of online advertising - including demand side platforms, advertising networks, advertising exchanges, and social media networks. For additional information about the personal data that Lotame processes, please visit our privacy policies available at http://www.lotame.com/legal/.
Questions or Complaints?
If you have a question or complaint regarding the covered data, please contact Lotame Solutions, Inc. at:
Columbia, Maryland 21045
Privacy Shield organizations must respond within 45 days of receiving a complaint.
If you have not received a timely or satisfactory response from Lotame Solutions, Inc. to your question or complaint, please contact the independent recourse mechanism listed below
NON-HR RECOURSE MECHANISM
Appropriate statutory body with jurisdiction to investigate any claims against Lotame Solutions, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission