Other Covered Entities

Bizible Inc.
ToutApp, Inc.


  • Information and Communications Technology
  • Software


Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 10/6/2017
Next Certification Due Date: 10/15/2019
Data Collected: NON-HR

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 9/27/2016
Next Certification Due Date: 10/15/2019
Data Collected: HR, NON-HR

Purpose of Data Collection

Marketo's customers determine the types of data they submit to Marketo to process on their behalf in the course of using Marketo's digital marketing automation services. Personal data provided by customers consists mostly of business-related information such as first and last name, entity information, business role, professional title, business contact information, business network, business experience, as well as activities, interactions, preferences and connection information (e.g., IP addresses). Marketo also collects the same categories of personal data for its own use. Marketo acts only as a data processor with respect to personal information from the EEA and Switzerland that it receives from its customers. Accordingly, Marketo has no direct relationship with the individuals whose information it receives from its customers or their business partners. Marketo does not control such information, does not select or determine the specific types of data that it processes, and does not determine the purpose for which it is processed. Marketo also receives personal data from its customers, prospective customers and business partners for its own sales and marketing activities and internal business operations. Marketo determines the purposes and means of processing such information and, in this context, acts as a data controller. Marketo similarly acts as a data controller for information it receives as part of its provision of employee benefits and services and which it processes for its own employee administration purposes. Marketo may share personal data we collect with a limited number of third parties who process personal data on our behalf to provide Marketo's services, such as subsidiaries, affiliates and subcontractors, as well as to select business partners with whom our customers have independently contracted and authorized such disclosures in connection with our services. Marketo may also disclose personal data to service providers contracted to provide services on our behalf.

Privacy Policy

HR Data

Human Resources Data Privacy Policy

This policy and notice addresses personal data from or about current and former employees of Marketo, Inc. and its EEA subsidiaries.

Effective Date: 10/5/2018

Non-HR Data

Document: Privacy Notice

This policy and notice addresses personal data about EEA and Switzerland residents that Marketo processes as both a data controller and data processor.

Effective Date: 5/15/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Marketo, Inc. at:

Jack Yusko
Privacy Compliance Analyst
Marketo, Inc.
901 Mariners Island Blvd., Ste. 500
San Mateo, California 94404

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Marketo, Inc. to your question or complaint, please contact the independent recourse mechanism listed below

Appropriate statutory body with jurisdiction to investigate any claims against Marketo, Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission