Other Covered Entities

AppNexus Inc. and its controlled U.S. subsidiaries

Industries

  • Information and Communications Technology
  • Software

Participation

Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 1/4/2018
Next Certification Due Date: 2/27/2021
Data Collected: NON-HR

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/25/2016
Next Certification Due Date: 2/27/2021
Data Collected: NON-HR

Purpose of Data Collection

Xandr provides an advertising technology platform that allows websites, apps and other internet-connected properties to generate revenue by showing advertisements to their users, and allows marketers and other advertisers to show advertisements to individuals online who may be interested in their products or services. The platform is designed to enable these advertising purposes through the use of non-personally identifiable information, which includes such things as browser type, cookie id, IP address, device identifiers, web pages or apps visited or used, date and time that web pages or apps were visited or used. The platform serves clients and delivers advertising globally. Xandr provides tools that enable buyers and sellers of online advertising to communicate and transact with each other using personal business contact information about themselves and each other which they provide. Xandr uses personal business contact information to market to business clients globally. Xandr may share non-personally identifiable information with partners and service providers for the purpose of operating, managing, maintaining, or enhancing Xandr’s services, including for the safety and security of the platform and the online industry, or as required by law.

Privacy Policy

Non-HR Data

Description:

This policy explains how we collect, use, and disclose information through our digital advertising technology platform (the “Digital Platform”).

Effective Date: 1/1/2020
Description:

The Platform privacy policy provides information about our digital advertising technology platform, and discusses how we collect, use, and disclose information through our digital advertising technology.

Effective Date: 1/1/2020

Verification Method

Self-Assessment

Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact Xandr Inc. at:

Beatriz Markovizky
Xandr Inc.
28 West 23rd Street, 4th Fl
New York, New York 10010

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from Xandr Inc. to your question or complaint, please contact the independent recourse mechanism listed below


NON-HR RECOURSE MECHANISM



Appropriate statutory body with jurisdiction to investigate any claims against Xandr Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission