Other Covered Entities

AppNexus Inc. and its controlled U.S. subsidiaries

Industries

  • Information and Communications Technology
  • Software

Participation

Swiss-U.S. Privacy Shield Framework: Inactive - Withdrawal

Original Certification Date: 1/4/2018
Inactive Start Date: 3/2/2021

EU-U.S. Privacy Shield Framework: Inactive - Withdrawal

Original Certification Date: 11/25/2016
Inactive Start Date: 3/2/2021

Purpose of Data Collection

Xandr provides an advertising technology platform that allows websites, apps and other internet-connected properties to generate revenue by showing advertisements to their users, and allows marketers and other advertisers to show advertisements to individuals online who may be interested in their products or services. The platform is designed to enable these advertising purposes through the use of non-personally identifiable information, which includes such things as browser type, cookie id, IP address, device identifiers, web pages or apps visited or used, date and time that web pages or apps were visited or used. The platform serves clients and delivers advertising globally. Xandr provides tools that enable buyers and sellers of online advertising to communicate and transact with each other using personal business contact information about themselves and each other which they provide. Xandr uses personal business contact information to market to business clients globally. Xandr may share non-personally identifiable information with partners and service providers for the purpose of operating, managing, maintaining, or enhancing Xandr’s services, including for the safety and security of the platform and the online industry, or as required by law.

Dispute Resolution

Questions or Complaints?

If you have a question or complaint, please contact Xandr Inc. at:

Adam McKinney
SVP, Assoc. General Counsel, and CPO
Xandr Inc.
28 West 23rd Street, 4th Fl
New York, New York 10010


Appropriate statutory body with jurisdiction to investigate any claims against Xandr Inc. regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission