Other Covered Entities

AppNexus Inc. and its controlled U.S. subsidiaries


Swiss-U.S. Privacy Shield Framework: Active

Original Certification Date: 1/4/2018
Next Certification Due Date: 1/3/2020
Data Collected: NON-HR

EU-U.S. Privacy Shield Framework: Active

Original Certification Date: 11/25/2016
Next Certification Due Date: 1/3/2020
Data Collected: NON-HR

Purpose of Data Collection

AppNexus has a technology platform that our clients use to buy, sell, and deliver online advertising. The platform is designed to enable these advertising purposes through the use of non-personally identifiable information, which includes such things as browser version, cookie id, page visited, date and time, and IP address. The platform serves clients and delivers advertising globally. AppNexus provides tools that enable buyers and sellers of online advertising to communicate and transact with each other using personal business contact information about themselves and each other that they provide. AppNexus uses personal business contact information to market to business clients globally. AppNexus may share non-personally identifiable information with partners and service providers for the purpose of operating, managing, maintaining, or enhancing AppNexus?s services, including for the safety and security of the platform and the online industry, or as required by law.

Privacy Policy

Non-HR Data


The Platform privacy policy provides information about our digital advertising technology platform, and discusses how we collect, use, and disclose information through our digital advertising technology.

Effective Date: 5/24/2018

Verification Method


Dispute Resolution

Questions or Complaints?

If you have a question or complaint regarding the covered data, please contact AppNexus at:

Katherine Goodrich
Senior Legal Analyst
28 West 23rd Street, Floor 4, New York, NY 10010
28 West 23rd Street, 4th Fl
New York, New York 10010

Privacy Shield organizations must respond within 45 days of receiving a complaint.

If you have not received a timely or satisfactory response from AppNexus to your question or complaint, please contact the independent recourse mechanism listed below


Appropriate statutory body with jurisdiction to investigate any claims against AppNexus regarding possible unfair or deceptive practices and violations of laws or regulations covering privacy Federal Trade Commission